Our Story

Founded in 1975, Ste. Assaad Gabriel & Fils is a family-owned leading importer and distributor of quality household and industrial brands in Lebanon. Our company is the exclusive distributor of approximately 60 global brands and caters to various distribution channels that include more than 1,350 retail shops and approximately 1,000 B2B customers.

Our brand portfolio includes companies such as Brabantia, Curver, Rosti, Rubbermaid, Tescoma, Yankee Candle and several other global brands.

We carry more than 10,000 SKUs in stock and operate a distribution network that includes two warehouse facilities and a distribution fleet that services the entire domestic market. Our main offices are located in Beit-Chabab, Metn and our showroom is located in Sin el Fil, Beirut.