Founded in 1975, Sté. Assaad Gabriel & Fils is the marketer and distributor of powerful household brands in Lebanon. Throughout its almost 30-year history, our company has demonstrated leadership in the distribution of household products.

Headquartered in Beit-Chabab, Metn, we have facilities in this location to serve the whole country of Lebanon. In 2000, we surpassed our competitors to become the leading supplier of household solutions in Lebanon. Our brand family has expanded from 4 brands in 1975 to over 45 brands at present.

The brand family includes Rubbermaid, Brabantia, Sealskin, Emsa… etc Our company strives to be the best by developing close, mutually productive relationships with suppliers and customers. The customer base, which grew to more than 150 customers, is built on solid sales and service relationships.

We believe in the quality of the brands we supply and their ability to improve lives of consumers.

»Mission:
Our mission is to meet the daily needs of our consumers through leadership, innovation and integrity. As a result, the life of the end consumers will improve and the society in which we live will prosper.